Our brains are governed by emotion. Most of what drives our actions and our memories are dependent on the degree to which our emotions are triggered.
Because of our evolutionary history and cognitive structure, it is generally the case that unconscious emotional thoughts will precede and strongly influence our rational decisions. Thus, our much-valued rationality is really more tenuous than we humans would like to believe, and it probably plays a smaller role in human affairs than prevailing theories of rational choice would have it.
Massey, Douglas S. 2002. “A Brief History of Human Society: The Origin and Role of Emotion in Social Lifo.” American Sociological Review 67: 1-29.
Our proprietary method of Artificial Experience Building is designed to create emotionally charged experiences that are highly personal. These experiences embed the learning in the individual’s brain and help them to more easily recall the learning. One key to changing behaviour is being able to recall easily new information. Traditional lecture-based training programs do not facilitate the easy recall of information because they do not connect with emotion to the learner. Our method brings the emotion and connects it through experience. Participants in our programs do not need binders of papers or exhaustive debriefs to remember what we teach, it is now part of their experience, there to recall and recreate at any time.
David D Franks has a fascinating paper outlining the role of emotions in learning. We invite you to read more and learn why this is the key to better training development.